Apple Pay™ has reduced point-of-sale purchases to a single click. You simply hold your iPhone with your finger on Touch ID, swipe it past the contactless reader, and payment is made.
There’s no shuffling through credit cards, no swiping your card through the reader (so...
But there is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter Credit Card, Billing and Shipping information. About 150 keystrokes. Smartphone shopping cart abandonment is around 90%.
Thank you Apple for having the foresight to acknowledge and legitimize mobile payments for the web. It was attractively demoed while shopping on your laptop or desktop and paying with Apple Pay looked very nice.